Web Design Services – 6 features a well designed website must contain
It is now more important than ever for the credibility of a business to have a website that highlights and promotes its services.
But the way that website looks and functions is as crucial if your goals as a small business is to generate leads and traffic.
1. Navigation
The website must be clearly structured and well laid out. You do not want a visitor to click too many times to discover who you are and how to locate your services. You should also use language that is familiar to your customer and that easily leads on a path to the product or service you are promoting.
2. Branding that is consistent
A website should have a consistent branding. This should included a singular font style, a logo that appears at the top of every page and a color scheme that blends in well with the overall appearance of the site.
Presenting your site in this professional and polished way will build trust with potential customers.
3. Mobile Responsive
A website should be adjustable on whatever device it is viewed. Remember today users use tablets mobiles and laptops to view content.
At thedesignpool.ie we design all our websites with mobile in mind first.
Most traffic now to a website comes from mobile phones so it is crucial that websites are constructed with mobile in mind.
4. Quality Content
Once you have the overall architecture for the site built, you will then want to ensure that the content you are presenting is relevant to your target audience.
For example if you are a dress company then you want to ensure that the user can view your dresses from different angles to get a better understanding of how the product will look on them..
If you are a solicitor then you may want to present a video discussing general aspects of a will writing service. The important thing to bear in mind is your content should be engaging and it should encourage the user to take an action; whether that is to phone or email you.
5. Speed
A website should be fast loading into the browser window. This is important for the user as attention spans on the Internet are short, but also Google will reward you with better rankings if you provide a fast and efficient customer experience. There are many ways to speed up a website but probably the most important is to compress and minimise the images you load from the back to the front end of the site.
6. Location, Location, Location
The final point is particularly important if you are a small local business. You need to inform Google, and in turn the users, that you are based in their local area
If you are a local Wexford business our web design Wexford services will highlight the location your based in and include a map on the website to make it easy for users to locate you.
We will also optimise your Google Business profile to allow you to be found more easily by local customers
To discover more about who we are and what our web design services can do for your business, click here or contact us on 01 230 3645
